I leave on Sunday for a fabulous visit to King Arthur Flour’s Baking and Education Center in Vermont! I can’t wait to share all the fun things I learn there! In the meantime, I wanted to share this press release & video series about the farmers who work with them. I ♥ King Arthur Flour.
Employee-owned Company Highlights Farmers Who Grow Its Wheat in Videos Exploring Contemporary American Agriculture
May 24, 2011 – Norwich, Vt. – King Arthur Flour this week launched a compelling series of online videos featuring the farmers who grow wheat for the company telling their stories of family farming, stewardship of the land, and the challenges and rewards of wheat farming in America today.
“When we went to Kansas in the summer of 2009 to meet some of the family farmers who grow wheat for us, I knew we had to go back with a camera crew. I wanted to get to know them better, find out why they do what they do and what keeps them at it. I wanted to hear their stories. And I wanted our customers and business partners to hear it all straight from them, too,” says King Arthur Flour Marketing Director Tom Payne, who writes about the experience on the company’s Baking Banter blog. “In 2010, we visited these farmers again, conducting on-camera interviews that led to a documentary-quality presentation exploring contemporary American agriculture. We’re thrilled to be able to share our farmers’ stories and to consumers gain a better understanding of where their food comes from.”
Thirty-two short videos are grouped around four themes: Families Growing Wheat, The Life of a Farmer, Preserving the Land, and the King Arthur Flour Connection with Farmers. Each topic includes an overview video, plus a selection of more in-depth interviews with individuals.
Visit kingarthurflour.com/ourfarmers to watch all the videos in the series.
America’s oldest flour company, King Arthur Flour has grown from a regional staple to a brand known nationwide not only for its high-quality flours but for its passion in sharing the joy of baking; from a small mail-order business with five employees in 1990 to the premier baking resource with more than 250 employees today; from a family-owned operation for five generations to a 100 percent employee-owned business. King Arthur Flour offers more than 1,000 professional-grade baking tools and ingredients through its catalogue, online at kingarthurflour.com, and at The Baker’s Store in Norwich, Vt. Its on-site and traveling baking education programs reach thousands of home and professional bakers annually. Through all of these activities, the company strives toward its mission: to support and expand all aspects of baking by being the highest quality product, information, and education resource for, and inspiration to, bakers worldwide.
(This press release was supplied by King Arthur Flour.)